Machine Learning for Highlighting Change

For humans, sometimes change is obvious, while other times it’s imperceptible. Computers are much better than we are at spotting small changes, particularly over large data sets. This provides opportunities for application developers to harness these strengths in machine learning to highlight low frequency small changes to data that would otherwise go unnoticed.

For example, in the gambling industry, millions of online bets are placed every day that are impacted by events happening in near-real-time. Having the ability to see very small swings in betting decisions across large numbers of gamblers helps companies to set more prudent odds, saving millions of dollars every year.